Our Story

Graduating with a Bachelor of Fashion Design from Ultimo's Fashion Design Studio, I had the honor of showcasing my graduate collection, Whitehart, at MBFWA in 2018. Whitehart the Label is founded on the concept of blending the individualistic and highly wearable essence of streetwear with the rich, decorative elements of historical costume, creating a unique and modern aesthetic.

Whitehart is dedicated to crafting pieces that are thoughtfully designed and beautifully executed. The brand balances femininity with historical context, resulting in contemporary garments that are both enduring and highly wearable. Each collection embodies a relaxed, effortless style infused with a distinct street culture influence.

The name Whitehart the Label holds personal significance, drawing from my family’s history. It is named after the street in Barnes, England, where both my parents met and my grandparents lived. This connection to the past is not just a tribute to my heritage but also an ongoing source of inspiration for the brand tying together history and the present. I hope to continue exploring this theme, creating pieces that speak to both the legacy of the past and the spirit of today.